“House Republicans lost three recent elections when customary campaign themes failed to sway voters and their candidates could not overcome the ‘negative perception of the national party,’ according to an internal review that underscores the potential for widespread losses this fall.”
Republicans apparently believe that their positions on foreign policy, fiscal policy, energy policy, etc. are exactly what this country needs; the problem lies with the voter that does not understand them and is not persuaded because of the way they are perceived (which they will predictably attribute to the liberal media). You have to love the irony of a party that lives and dies with the stupidity of the American public saying that the voters don’t get it. A mindset like this will keep House Republicans in the minority for the forseeable future.